Battlefield 3 and Jay-Z – “99 Problems” TV ad

96, 97, 98… 99. Yup, 99 Problems.

EA hinted a while back that a new cinematic trailer for Battlfefield 3 would be released soon.

Well, the wait is finally over.

EA have teamed up with Jay Z to produce their latest TV spot for Battlefield 3 which features the track “99 Problems” – and it’s pretty impressive to say the least.

Those of you stuck on the fence as to your allegiance to Call of Duty: Modern Warfare 3 or Battlefield 3,  this might just be the edge you were looking for.

As often as the track has been used in advertising campaigns in the past, we’ll let this one slide considering it’s a backdrop for gunfire and explosions.

You’ll likely be seeing this advert over and over again once the holiday season hits, but here you can see it before the advertisment bombardment begins.



Greg Lockley


Tags: , , , , , , , , , , , , , , , ,

One response to “Battlefield 3 and Jay-Z – “99 Problems” TV ad”

  1. Zelda Darling says :

    great post! can’t wait for battlefield 3, the jay-z track is soo overused, but as you said it works here!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: